Lights, Camera, Confidence: BTS at a Raae Photoshoot

What does it take to capture the Raae energy in a single shot? Spoiler alert: it’s more than good lighting and great leggings (though those help).

A Raae photoshoot isn’t just about showing off the fit—it’s about capturing the feeling. Strength. Power. Movement. Lifestyle. And most of all? Realness.

Here’s what really goes down behind the scenes of a Raae shoot—from early call times to last-minute coffee runs, spontaneous dance breaks, and everything in between.

1. The Prep: Mood Boards & Magic
Every shoot starts with a vision. We build mood boards filled with movement, emotion, and texture. We don’t just want the gear to look good—we want you to feel what it means to wear Raae.

Think:

Strong stances, soft moments

Natural light, raw edges

Women who own the space they're in

2. Real Women, Real Movement
Our models? Not mannequins. They’re athletes, mothers, creatives, students, trainers—real women who wear Raae in real life.

And we don’t ask them to pose—we ask them to move. Squats, stretches, lunges, laughs. Because we’re not selling stillness—we’re celebrating strength in motion.

3. The Set Vibe: Fun, Fast, Fierce
Yes, there’s a schedule. Yes, there are shot lists. But Raae shoots are far from stiff. Here’s what you’ll probably hear on set:

“Can we get Beyoncé on the speaker?”

“Let’s do that jump again—this time with MORE sass.”

“Coffee run—who wants what?”

“Wait—don’t move! That was THE shot.”

We keep it light because the best shots happen when the energy is real.

4. Sweat-Tested, Studio-Proof
We shoot in pieces like the Sculpt Set not just for looks—but to show how they hold up under pressure. We test:

Flexibility (cue the high kicks)

Compression (hello, squat test)

Breathability (yes, our models actually sweat)

If a piece doesn’t move the way you do, it doesn’t make the cut.

5. Capturing Confidence
The goal isn’t perfection—it’s presence. We aim to capture moments that say:

“This is who I am.”

“This is how I move.”

“This is how it feels to wear Raae.”

Our photographers are pros at catching that split-second smirk, that mid-motion muscle flex, that you got this energy.

Why It Matters
Because you don’t just wear activewear. You live in it. So when we show you our gear, we want you to see yourself—not an airbrushed fantasy.

Behind every Raae campaign is a team that believes women should be celebrated in all forms: messy hair, strong legs, stretch marks, full hearts.

Behind the scenes, it’s always real. Always Raae.